- Odds are out on which companies will run commercials during Super Bowl 59
- Apple, Coke, OpenAI are among the favorites
- See the Super Bowl commercial odds and prediction-market prices from Kalshi
Super Bowl 59 between the Philadelphia Eagles and Kansas City Chiefs is just ten days away. The litany of Super Bowl props have already started to pour in, and prediction site Kalshi has dipped its toe into the Super Bowl betting markets with odds on which companies will run commercials during the big game. Nine companies in total are on the board with YES prices ranging from 68¢ to 13¢, and NO prices from 89¢ to 36¢. The table below sets out the latest YES and NO prices along with the percentage chance currently listed at Kalshi.com.
Super Bowl Commercial Odds & Prediction Markets
If you are new to Kalshi and/or predictions markets in general, they are similar to sports betting, but technically a little different. Users buy YES or NO contracts on the outcome of a binary event. If that event comes to fruition, every YES contract pays out $1. If it doesn’t, every NO contract pays out $1. The buyer’s profit margin or loss depends entirely on the price at which they purchased the contract(s). Learn more about how Kalshi works here.
Odds and contract prices from Kalshi at 3:09 pm ET, January 30. Check out the top Super Bowl betting apps for Chiefs vs Eagles.
Many of the Super Bowl advertisers have already been confirmed. A quick Google search yields dozens of lists and even teasers for the commercials themselves. The companies on the board in Kalshi’s prediction market are ones that are still up-in-the-air.
How Many Super Bowl Commercials Are There?
There is no set number. It depends on how many companies buy 30-second ads and how many buy longer blocks. Last year, there were 59 Super Bowl commercials in total, according to the USA Today “ad meter”. The year prior, there were only 51 on the list.
Bettors can expect somewhere between 50 and 60 again in the 2025 edition.
Why Are Apple, Coke, OpenAI the Super Bowl Commercial Betting Favorites?
Apple didn’t run a Super Bowl commercial last year but they are still the owners of, according to many experts, the most-famous Super Bowl commercial of all time, a.k.a. “1984”, which ran during Super Bowl 18 in, you guessed it, 1984.
But according to the archives at superbowl-ads.com, Apple hasn’t run a commercial during the Super Bowl since 1999.
Coke also has a long, storied history of Super Bowl commercials – think “Hey Kid, Catch!” – but they haven’t run a Super Bowl ad for their flagship product since 2019. It’s important to note that the prediction market specifies “Coca-Cola Company”, not just “Coke”. Coca-Cola is a massive company that owns hundreds of brands. The YES here could also cash with a commercial for Sprite, Powerade, Dasani, Fanta, Barq’s, Vitamin Water, or Minute Maid.
Check out SBD’s wide-ranging Super Bowl 59 coverage, including a picks, predictions, and NFL betting strategies:
With the Super Bowl just around the corner, many companies are gearing up to showcase their latest and greatest commercials during the big game. Predictions markets have become a popular way for fans and analysts alike to speculate on which companies will run ads during the Super Bowl.
One of the most anticipated aspects of the Super Bowl is the commercials that air during the game. Companies spend millions of dollars to secure a spot during the highly coveted time slots, hoping to reach the massive audience that tunes in to watch the game.
Predictions markets have become a valuable tool for predicting which companies will run ads during the Super Bowl. These markets allow individuals to place bets on various outcomes, such as which companies will air commercials during the game. By aggregating the collective wisdom of these bettors, predictions markets can provide valuable insights into which companies are likely to make an appearance during the Super Bowl.
Some of the frontrunners in predictions markets for Super Bowl commercial odds include major brands such as Coca-Cola, Pepsi, Budweiser, and Doritos. These companies have a long history of running memorable and impactful commercials during the Super Bowl, making them popular choices among bettors.
In addition to these traditional favorites, predictions markets also highlight up-and-coming brands that are looking to make a splash with their Super Bowl commercials. Companies such as Amazon, Google, and Tesla are all generating buzz in predictions markets, with many bettors placing their bets on these tech giants to air commercials during the game.
Ultimately, predictions markets for Super Bowl commercial odds provide a fun and exciting way for fans to engage with the game beyond just watching the action on the field. By analyzing the trends and patterns in these markets, fans can get a glimpse into which companies are likely to make a big impact with their commercials during the Super Bowl. Whether you’re a die-hard football fan or just tuning in for the commercials, predictions markets offer a unique perspective on one of the most anticipated events of the year.
