Legal Trading of 2025 Super Bowl Novelty Props with Kalshi: Featuring Broadcast, Celebrities, and More

• Kalshi has opened more trading markets for Super Bowl novelty props
• Among the props you can legally trade with Kalshi are celebrity appearances and viewership
• Read below for fun 2025 novelty props from Kalshi, including broadcast, celebrity and more

The 2025 Super Bowl is approaching, and Kalshi’s prediction markets are offering unique ways to engage with the Big Game beyond traditional betting. These regulated markets cover everything from broadcast mentions to celebrity appearances, giving traders legal alternatives to conventional sportsbooks.

With the Chiefs making another Super Bowl appearance and the Taylor Swift phenomenon continuing to drive interest, Kalshi has expanded its offerings to include various novelty props. These markets range from predicting viewership numbers to tracking specific broadcast mentions during the game.

Traders can now capitalize on their predictions about both game coverage and cultural moments, with markets showing strong confidence in record-breaking viewership despite this being a repeat matchup.

Market prices as of Feb.8, 2025, at 1:30 pm at Kalshi. Start trading on Super Bowl novelty props today with the Kalshi promo code.

Goodell, Allen & Belichick Expected to be Name-Dropped

Yes, you can officially wager on what FOX announcers Tom Brady and Kevin Burkhardt will say during Sunday’s Super Bowl 59. Roger Goodell, Josh Allen, and Bill Belichick are the heavy favorites to be mentioned on the broadcast. They are all priced with higher than a 70% chance to be name-dropped.

It’s truly difficult to imagine these people not being mentioned on the telecast, as they are all very relevant to this game. Goodell is, of course, the league commissioner, while Allen lost to Mahomes in the AFC Championship but won league MVP. Belichick, meanwhile, coached Brady for all his Super Bowl appearances in New England.

An interesting prop to consider is whether “Taylor Swift” will be said 5+ times during the Big Game. The “yes” price for this is set at 45 cents, while the “no” price is offered at 61 cents. I actually think “no” could be slightly undervalued here, especially once you dig into the fine print on this market.

Kalshi specifies this prop only includes the actual hours of the game (after kick-off and before the end of the final quarter). Yes, Swift was shown 11 times last year, but many of those appearances were simple camera pans to her following a Kelce play. Those sequences won’t necessarily come with a name mention by the broadcast.

Furthermore, I expect the NFL to dial it back on the amount of Swift coverage following the criticism last year. That’s not to say she won’t be shown often, but I think we’ll see her full name mentioned less than 5 times. Make sure to check out the updated Taylor Swift props for even more Swiftie-related bets.

Who Will Attend the Super Bowl?

Trump, Jason Kelce & Swift Favored to Attend

Among the other Super Bowl trading options at Kalshi are which celebrities will attend the big game. To no surprise, the current sitting president, Donald Trump is a very heavy favorite at 99% (virtual guarantee). The 99¢ price for Yes contracts is at the upper limit of Kalshi’s pricing range (1¢ to 99¢).

Jason Kelce, brother of Travis, is the other very heavy favorite to attend the Super Bowl at 98% implied probability. Even if he weren’t the brother of the KC star, he would likely be at this game anyway, supporting his former team. Sticking on the Kelce topic, Taylor Swift is another heavy favorite, at 96%, to attend the Super Bowl.

We aren’t going to touch these heavy favorites on either “yes” or “no”. The payout is too minuscule for wagering them to attend, and if you go the other way, you’re basically betting on some type of tragedy occurring. However, Elon Musk (76%) and Kanye West (Ye) at 36% have both piqued my interest.

Musk hasn’t officially been confirmed as a Super Bowl celebrity guest, but he’s unlikely to pass on this type of exposure. The Tesla CEO has attended the last two Super Bowls and is almost becoming Trump’s right-hand man in a way. Not to mention, there are rumors that Musk might spend $40 million on Super Bowl ads to expose government waste discovered by his DOGE.

Kanye has more value at his current price, though, if you do think the controversial R&B singer will pull up to New Orleans. He attended last year’s Super Bowl and the game two years ago in LA. When recently asked about his Super Bowl plans, Ye stated, “We might pull up”.

How Many People Will Watch the Super Bowl?

Viewership Projected to Surpass Last Year

Even though we are getting a repeat matchup in this year’s Super Bowl, Kalshi trading markets predict that Super Bowl 59 will surpass Super Bowl 58 in viewership. That would mean more than 123,714,000 viewers watching the Big Game this year. The “yes” price on Kalshi has actually surged 22%, indicating traders are confident in this pick.

The primary reason the predictive market is bullish on the viewership is recent audience trends:

• Super Bowl LVIII (2024): 123.7 million viewers (record high)
• Super Bowl LVII (2023): 115.1 million viewers
• Super Bowl LVI (2022): 112.3 million viewers

The trend shows a consistent increase, with a significant jump of 8.6 million viewers from 2023 to 2024.

I’m never going to underestimate the draw of the Super Bowl, especially to the casual viewer. But it is interesting that a recent study showed there is 45% more negative than positive sentiment about the Chiefs on social media. In that same study, nearly 80% of social media users expressed frustration, anger, or disgust about the Chiefs advancing to their third consecutive Super Bowl.

But hey, hate-watching exists, and I don’t know many people who are boycotting watching this game simply because the Chiefs are in it. Furthermore, Swift’s attendance at NFL games has generally increased viewership, especially among women aged 18-49. However, it’s worth pointing out that posts about Taylor Swift’s connection to the Super Bowl declined by 67% over last year’s event.

As the 2025 Super Bowl approaches, fans and bettors alike are eagerly anticipating the game and all of the excitement that comes with it. One aspect of the Super Bowl that has become increasingly popular in recent years is the betting on novelty props. These unique bets allow fans to wager on a wide range of outcomes that are not directly related to the final score of the game.

One platform that is revolutionizing the way fans can bet on novelty props for the Super Bowl is Kalshi. Kalshi is a legal trading platform that allows users to trade on the outcomes of real-world events, including sports events like the Super Bowl. With Kalshi, users can buy and sell contracts based on the likelihood of various outcomes, giving them a new way to engage with their favorite sports and events.

One of the most exciting aspects of trading on novelty props with Kalshi is the wide range of options available. Users can bet on everything from the length of the national anthem to which team will score first to whether or not a certain celebrity will make an appearance during the halftime show. This allows fans to add an extra layer of excitement to the game and potentially win big based on their predictions.

In addition to the novelty props themselves, Kalshi also offers users the opportunity to trade on the broadcast of the Super Bowl. This means that users can bet on things like the number of commercials that will air during the game or the total viewership numbers. This adds another level of engagement for fans who want to make the most out of their Super Bowl experience.

One of the key benefits of using Kalshi for trading on novelty props is that it is a legal and regulated platform. This means that users can trust that their bets are secure and that they are participating in a fair and transparent market. With Kalshi, fans can enjoy the thrill of betting on novelty props without any of the risks associated with illegal or unregulated gambling.

Overall, trading on novelty props with Kalshi is a fun and exciting way for fans to engage with the Super Bowl and potentially win big based on their predictions. With a wide range of options available and a legal and regulated platform to trade on, Kalshi is changing the game when it comes to betting on novelty props for the 2025 Super Bowl.