- FanDuel announced a new partnership with the Carolina Panthers
- FanDuel will become the official sports betting partner of the NFL franchise
- It’s the second North Carolina sports betting partner for the operator
The Panthers and FanDuel have struck a North Carolina sports betting accord.
FanDuel announced today a multi-year agreement with the Carolina Panthers for the operator to become the NFL franchise’s official sports betting partner. As part of the deal, FanDuel will be able to use Panthers logos and team marks across its marketing channels.
The news comes one week prior to North Carolina launching online sports betting on Monday, March 11.
Second North Carolina Partnership for FanDuel
The new deal is the second sports betting partnership for North Carolina. The sports betting operator entered into a partnership agreement with the PGA Tour as part of its sports betting license application with the lottery commission.
As part of the deal, FanDuel will likely run the Panthers’ sportsbook at Bank of America Stadium. The North Carolina sports betting bill expands in-person sports betting to eight locations throughout the state.
The PNC Arena in Raleigh, WakeMed Soccer Park in Cary, Bank of America Stadium and Spectrum Center in Charlotte, Charlotte Motor Speedway in Concord, North Wilkesboro Speedway, Sedgefield Country Club in Greensboro and Quail Hollow Country Club in Charlotte will be allowed to host sportsbooks at their locations.
“Bringing FanDuel to sports fans across North Carolina is an important moment for our business, and we are thrilled to be able to work with the Carolina Panthers to introduce their fanbase to America’s #1 Sportsbook,” said Mike Raffensperger, Chief Commercial Officer, FanDuel.
Kristi Coleman, Carolina Panthers president, said the NFL franchise is excited to enter into the partnership with FanDuel and is looking forward to the months ahead as North Carolina enters its new sports betting age.
“As we look ahead to the 2024 season, we’re excited about the opportunities this partnership presents to deliver unique and engaging experiences to our fans while they are in North Carolina.”
North Carolina Pre-Registration Now Open
The eight licensed operators in the state opened registration for users last week. Customers can now register accounts with the operators and can also start funding their new accounts in the Tar Heel State.
The North Carolina Lottery Commission awarded licenses to the following operators and their partners:
FanDuel, one of the leading sports betting companies in the United States, has recently announced a partnership with the Carolina Panthers, making them the official sports betting partner of the NFL team. This collaboration marks a significant milestone for both FanDuel and the Panthers, as it represents a growing trend of sports teams and betting companies joining forces to enhance the fan experience.
As part of the partnership, FanDuel will have access to exclusive marketing rights and branding opportunities at Bank of America Stadium, the home of the Carolina Panthers. This means that fans attending games will see FanDuel’s logo prominently displayed throughout the stadium, as well as have the chance to participate in special promotions and events sponsored by the sports betting company.
In addition to in-stadium branding, FanDuel will also be able to offer unique betting experiences to Panthers fans through their mobile app and online platform. This includes special promotions, odds boosts, and other incentives designed to attract new customers and keep existing ones engaged.
The partnership between FanDuel and the Carolina Panthers is just the latest example of the growing relationship between sports teams and sports betting companies in the United States. With the legalization of sports betting in many states across the country, teams are increasingly looking to partner with betting companies as a way to increase revenue and engage with fans in new and exciting ways.
For fans of the Carolina Panthers, this partnership means more opportunities to engage with their favorite team and potentially win big through sports betting. Whether it’s placing a bet on the outcome of a game or participating in a special promotion, Panthers fans can now enjoy a more immersive and interactive experience when it comes to supporting their team.
Overall, the partnership between FanDuel and the Carolina Panthers represents a new era in sports marketing and fan engagement. As sports betting continues to grow in popularity, we can expect to see more teams and betting companies teaming up to offer fans unique experiences and opportunities to connect with their favorite teams in new and exciting ways.
