- bet365 is making its long awaited debut in Tennessee today
- bet365 launched on Thursday, March 13, in Illinois and is now live
- The sports betting operator was approved for a Tennessee license in February and an Illinois license in December
After months of speculation, bet365 today has launched online sports betting in Tennessee, just days after also launching online sports betting in Illinois.
Bet365 received an online sports betting license from the Tennessee Sports Wagering Council in February, while it was approved for approved for a management service provider license in Illinois this past December.
The sports betting company is now currently live in 13 states.
Bet365 Launch Months in the Making
All eyes have been on bet365 since December 2024, when it was announced the Illinois Gaming Control Board approved the operator for a management service provider license. Through a partnership with Walker’s Bluff Casino Resort, the operator can offer both online and retail sports betting in the Prairie State.
Walker’s Bluff Casino Resort was also granted a master sports betting license. The Illinois sports betting market currently has nine live online sports betting operators.
Bet365 finds itself now in one of the most active and profitable betting markets in the entire county. In 2024, Illinois online sports betting accounted for more than $13.5 billion in handle.
The sports betting operator will also begin operations in Tennessee, a market that has seen sharp numbers since launching in November 2020. Tennessee is one of the only states in the country to only allow online sports betting with no retail sports betting component in its borders.
The sports betting operator was approved for a Tennessee sports betting license on Feb. 11. The Tennessee Sports Wagering Council lists bet365 as one of 13 approved sports betting operators in the Volunteer State.
In the first two months of 2025, Tennessee sports betting have wagered nearly $1 billion in online bets and the state has take in more than $17.6 million in sports betting tax revenues over the course of those months.
Just In Time for March Madness Tournament
While bet365 kept its launch plans for both states away from the public eye, it was assumed the operator would try to be and up running in both prior to the start of the NCAA March Madness tournaments.
David Smith, director of engagement for the Tennessee Sports Wagering Council, told Sports Betting Dime that upon license approval a bet365 representative told the council the company hoped to launch in the state prior to the start of the tournament.
The tournament begins on Tuesday, March 18. You can go and a claim a bet365 bonus code for the tournament (among other sports) right now.
Bet365, one of the world’s leading online gambling companies, has recently expanded its services to Tennessee and Illinois. The company’s live betting platform, Bet365 Live, is now available to residents of these states, offering a wide range of sports betting options and live streaming of sporting events.
In Tennessee, Bet365 Live is the latest addition to the state’s growing online gambling market. The platform allows users to place bets on a variety of sports, including football, basketball, baseball, and soccer. With live streaming capabilities, users can watch their favorite teams and athletes in action while placing bets in real-time.
Illinois residents can also now access Bet365 Live through the company’s online platform. The state legalized online sports betting in 2019, and Bet365 is one of the latest operators to enter the market. With a user-friendly interface and a wide range of betting options, Bet365 Live is sure to be a hit among sports fans in Illinois.
In addition to sports betting, Bet365 Live offers a variety of other gambling options, including casino games and poker. The platform is fully licensed and regulated, ensuring a safe and secure gaming experience for users in Tennessee and Illinois.
Overall, the launch of Bet365 Live in Tennessee and Illinois is great news for sports fans and online gamblers in these states. With a wide range of betting options and live streaming capabilities, Bet365 Live is sure to become a popular choice for those looking to add some excitement to their sports viewing experience.
