Bally Bet, the sports betting platform owned by Bally’s Corporation, has announced that it will be closing customer accounts prior to its transition to Kambi Group. The move comes as part of Bally’s ongoing efforts to streamline its operations and improve the overall customer experience.
According to a statement released by Bally’s, all existing Bally Bet customers will receive an email notification informing them of the account closure. Customers will have until the end of the month to withdraw any remaining funds from their accounts. Any outstanding bets will be settled as normal.
The closure of customer accounts is expected to take place in early August, with the transition to Kambi Group set to occur shortly thereafter. Bally’s has stated that the move to Kambi will provide customers with a more robust and user-friendly platform, as well as access to a wider range of betting options.
Kambi Group is a leading provider of sports betting technology and services, with a strong track record of delivering innovative solutions to its clients. The company’s platform is used by some of the biggest names in the sports betting industry, including DraftKings, 888sport, and Unibet.
Bally’s decision to partner with Kambi Group is part of a broader strategy to expand its presence in the rapidly growing US sports betting market. The company has been aggressively pursuing acquisitions and partnerships in recent years, including the acquisition of Bet.Works in 2020 and a partnership with Sinclair Broadcast Group earlier this year.
Despite the closure of customer accounts, Bally’s has emphasized that it remains committed to providing a high-quality sports betting experience for its customers. The company has stated that it will continue to offer promotions and bonuses to customers during the transition period, and that it is working closely with Kambi Group to ensure a seamless transition.
Overall, the closure of customer accounts prior to the transition to Kambi Group is a significant development for Bally Bet and its customers. While the move may be disruptive in the short term, it is expected to ultimately result in a more robust and user-friendly platform for sports bettors. As the US sports betting market continues to grow, Bally’s is well-positioned to capitalize on this trend and emerge as a major player in the industry.
