What to Expect from Super Bowl 59 Broadcast: Commercials, Announcers, Celebrities, and More

• Tom Brady will be calling his first Super Bowl in 2025 alongside Kevin Burkhardt on FOX
• Jason Kelce and Taylor Swift are sure to feature heavily in the broadcast, but just how heavily?
• See the Super Bowl 59 broadcast, announcer, and commercial props

Super Bowl 59 between the Kansas City Chiefs and Philadelphia Eagles is just three days away (Feb. 9). As always, SBD has compiled a massive list of Super Bowl broadcast props, that cover everything from the commercials to the announcers to the celebrities in the stands. The first batch of odds below are available for all US residents at the prediction site Kalshi. The others are for entertainment purposes only.

Jump to: Commercial Props 1 | Commercial Props 2 | Announcer Props | Other Broadcast Props

Super Bowl 59 Commercial Props

The main Super Bowl broadcast prop that everyone in the United States can partake in is the Super Bowl commercial market at Kalshi. Kalshi is not technically a sportsbook, and is not governed by the same regulations as sites like BetMGM, DraftKings, and FanDuel. But it functions very similarly to sports betting: users buy contracts on an outcome either happening or not happening, in this case, whether certain companies will run commercials during the Super Bowl 59 broadcast.

Prices and percentages from Kalshi at 2:45 pm ET, Feb. 6. Claim the Kalshi promo code to get a bonus upon registration.

If your prediction, whether it’s yes or no, proves correct, every contract you own will pay out $1. That means how much you profit is based on how many contracts you purchased and at what price. If you purchase 100 contracts on State Farm “Yes” at 5¢, each one profits 95¢ if State Farm runs a Super Bowl commercial ($95 total). If State Farm doesn’t run a commercial, the contracts return nothing and you lose $5 (100 x $0.05).

The other props listed below are strictly for entertainment purposes and cannot be legally bet on in the United States. But feel free to use them amongst friends.

Other Super Bowl Commercial Props

For those looking to history as a guide, State Farm’s “Like a Good Neighba” commercial starring Arnold Schwarzenegger finished #1 in the USA Today’s Ad Meter last year, followed by Dunkin Donuts “DunKings” spot, starring Matt Damon, Ben Affleck, Jennifer Lopez, Tom Brady, and Jack Harlow.

The year prior (2023), it was something of a longshot winner courtesy of The Farmer’s Dog, a pet-food company, whose minute-long spot tugged at heartstrings the nation over.

Super Bowl 59 Announcer Props

With Tom Brady in the booth for Super Bowl 59, his first Super Bowl as an announcer, many of the props focus on how the GOAT will do in the most-watched timeslot of the entire year.

Super Bowl 59 Broadcast Props

As mentioned, these broadcast props and odds are only for entertainment purposes. No legal North American sportsbooks will allow you to bet them. But SBD will post answers to all of them, and hundreds of other Super Bowl props in realtime during the game. (If you’re curious about the answers to the Super Bowl 58 props, click the link.)

We have no shortage of coverage on, analysis for, and predictions pertaining to Super Bowl props you can bet, of course. Just choose the article that looks the most enticing to you from the long list below:

As Super Bowl 59 approaches, football fans and casual viewers alike are eagerly anticipating the big game and all the excitement that comes with it. One of the most anticipated aspects of the Super Bowl broadcast is the commercials, which have become just as much of a spectacle as the game itself.

Each year, companies spend millions of dollars on Super Bowl commercials in hopes of capturing the attention of the massive audience tuning in to watch the game. Viewers can expect to see a mix of funny, heartwarming, and sometimes controversial ads from some of the biggest brands in the world. From car companies to snack foods to beer brands, there is sure to be something for everyone during the commercial breaks.

In addition to the commercials, viewers can also look forward to hearing from some of the most well-known sports announcers in the business. The Super Bowl broadcast typically features a team of seasoned commentators who provide play-by-play coverage of the game, as well as analysis and insights into the action on the field.

But it’s not just the announcers who will be in the spotlight during the Super Bowl broadcast. Celebrities from all walks of life often make appearances during the game, whether it’s to perform during the halftime show, participate in pre-game festivities, or simply enjoy the game from the stands. From musicians to actors to athletes, you never know who might show up on your screen during the Super Bowl broadcast.

Overall, viewers can expect a high-energy, star-studded broadcast for Super Bowl 59, complete with memorable commercials, top-notch announcers, and plenty of celebrity sightings. Whether you’re a die-hard football fan or just tuning in for the halftime show and commercials, there is something for everyone to enjoy during the biggest sporting event of the year.