- As first reported by Sportico, DraftKings has launched a sports betting subscription service
- The service is only currently available in New York for select customers
- The service provides subscription users with unlimited stepped up boost tokens
DraftKings is launching a new sports betting subscription service for select New York customers, but could make it available in other jurisdictions if all goes well.
As first reported by Sportico, DraftKings is now offering select New York customers the chance to sign up for its DraftKings Sportsbook Plus service for $20 a month.
The subscription service provides its users with unlimited “Stepped Up” boost tokens to improve odds for parlays and same game parlays.
Potential Expansion in the Future
DraftKings Sportsbook Plus is an evolving product, a DraftKings spokesperson said, and could eventually be expanded into other markets if well received in New York.
“We are excited to present select, eligible customers in New York with the opportunity to try DraftKings Sportsbook Plus – a premium subscription service that offers participants up to a 100% profit boost on all winning parlays. The subscription service was designed to offer our customers an enhanced fan experience, creating more excitement and value to our extensive parlay offering,” A DraftKings spokesperson told Sports Betting Dime.
According to the company, select customers will be able to subscribe to the service after only being offered a subscription by the sportsbook. Customers will receive a one-month trial for free, before being automatically charged $20 for each month they’re subscribed.
The maximum bet amount for subscribed users will be $25 for each token and the maximum boost amount will be 100% for any parlay with 11 or more legs.
The tokens provide the following boosts for winning parlays:
- 2 legs: 10% boost
- 3 legs: 20% boost
- 4 legs: 30%
- 5 legs: 40 %
- 6 legs: 50%
- 7 legs: 60%
- 8 legs: 70%
- 9 legs: 80%
- 10 legs: 90%
- 11 or more legs: 100%
DraftKings’ Focus on Parlays
Parlays and same game parlays are an extraordinarily popular, and profitable, part of DraftKings offerings. The new service is likely a way to steer users into the world of parlays by offering them the unlimited boost tokens.
DraftKings CEO Jason Robins said during each of the company’s Q1 and Q2 2024 earnings calls there was room to increase parlay totals among customers.
The company previously debuted its “progressive parlay” feature in November 2023, which allows users to make over/under picks for three to 12 legs and pits them against the house. Unlike other parlays, the user can still win money if one of the legs doesn’t hit, though at less of a return.
DraftKings, one of the leading sports betting companies in the United States, has recently announced the launch of a new subscription service for sports betting in New York. This new service, called DraftKings Sportsbook+, is designed to provide avid sports bettors with a more personalized and convenient betting experience.
The subscription service will offer a range of benefits to subscribers, including access to exclusive promotions, enhanced odds boosts, and personalized betting recommendations based on individual betting preferences. Subscribers will also have access to a dedicated customer support team and priority access to live betting markets.
One of the key features of DraftKings Sportsbook+ is the ability for subscribers to customize their betting experience by selecting their favorite sports, teams, and bet types. This personalized approach aims to enhance the overall betting experience for subscribers and make it easier for them to place bets on their favorite sports events.
In addition to these personalized features, DraftKings Sportsbook+ will also offer subscribers access to a wide range of sports betting markets, including popular sports such as football, basketball, baseball, and soccer. Subscribers will be able to place bets on a variety of outcomes, including game winners, point spreads, and player props.
The launch of DraftKings Sportsbook+ in New York comes at a time when the sports betting industry is experiencing rapid growth in the state. With the recent legalization of online sports betting in New York, DraftKings is looking to capitalize on this opportunity by offering a premium subscription service that caters to the needs of avid sports bettors.
Overall, the introduction of DraftKings Sportsbook+ in New York represents an exciting development in the sports betting industry. With its personalized features and exclusive benefits, this new subscription service is sure to attract a loyal following of sports bettors who are looking for a more tailored and convenient betting experience.
