Bally’s Corporation, a leading gaming and entertainment company, has announced a long-term partnership with Kambi Group, a renowned provider of sports betting services. The partnership will enable Bally’s to offer an unparalleled sports betting experience to its customers across the United States.
Under the terms of the agreement, Kambi will provide Bally’s with its cutting-edge sportsbook platform, which includes a range of innovative features such as in-play betting, cash-out options, and personalized promotions. The platform will be integrated with Bally’s existing technology stack to create a seamless user experience for customers.
This partnership is a significant milestone for Bally’s, as it seeks to expand its presence in the rapidly growing sports betting market. With Kambi’s expertise in sports betting technology and Bally’s extensive network of casinos and online gaming platforms, the two companies are well-positioned to capture a significant share of the market.
Commenting on the partnership, George Papanier, President and CEO of Bally’s Corporation, said, “We are thrilled to partner with Kambi to offer our customers an exceptional sports betting experience. Kambi’s state-of-the-art platform and extensive industry knowledge make them the perfect partner for us as we continue to grow our sports betting business.”
Kristian Nylén, CEO of Kambi Group, added, “We are delighted to partner with Bally’s and support their ambitious growth plans in the US sports betting market. Our platform is designed to deliver a best-in-class sports betting experience, and we look forward to working closely with Bally’s to achieve this goal.”
The partnership between Bally’s and Kambi comes at a time when the sports betting industry in the United States is experiencing rapid growth. Since the Supreme Court overturned the federal ban on sports betting in 2018, several states have legalized the activity, and more are expected to follow suit in the coming years.
According to a report by Grand View Research, the US sports betting market is expected to reach $8.4 billion by 2025, driven by the increasing popularity of online and mobile sports betting. With their combined expertise and resources, Bally’s and Kambi are well-positioned to capitalize on this growing market and provide customers with a world-class sports betting experience.
